Breakthrough Technology for Changing the Way the Game Is Played

LOS ALTOS, Calif., October 14/PRNewswire/ - RadarGolf, Inc. announced today a system for finding golf balls that will enable players to locate in-bounds shots within seconds. Golfers will be able to avoid many two-stroke "lost ball" penalties, enjoy a faster pace of play, and derive greater satisfaction from the game. The system consists of a U.S. Golf Association-conforming golf ball that contains the RadarGolf radio-frequency "tag" and a compact ball finder unit that attaches to the golf bag.

In July 2003, RadarGolf commissioned The Darrell Survey, a leading golf industry market research firm, to conduct face-to-face interviews with close to 500 golfers. Of those interviewed, 44.3 percent said they would be interested in trying the product, saying its greatest benefits would be the ability to speed up play, reduce frustration and improve scores. Minimizing the number of lost balls was also considered important, but not as significant as increasing enjoyment of the game.

Guy Peters, former director of U.S. marketing for TaylorMade-adidas Golf and marketing strategist behind the launch of the Maxfli Noodle, as well as an advisor to RadarGolf, said, "If someone told me they had a product that could improve the pace of play, avoid some lost ball penalties, and reduce golfer frustration, I would be extremely interested!"

According to Steve Harari, CEO of RadarGolf, the handheld ball finder "beeps" when pointed at the ball and is effective at a distance of 40 to100 feet. Harari said the electronic tag is included in the ball at the time of manufacture and can be included in any standard construction commercial golf ball. The company has been meeting with major manufacturers to license the technology and resell the handheld units. Harari describes the opportunity for a major golf industry supplier as "a chance to achieve a truly unique basis of differentiation amongst golf ball brands and add new excitement to the category."

Source: RadarGolf, Inc.