Forward Thinking Hide and Seek

Profit Magazine
August, 2007

For golfers, one of the main frustrations during a game is losing a ball, wasting time looking for it, and taking a penalty when it can’t be found. It takes the focus off where it should be – on the game itself. Now, there’s a solution to this challenge: the RadarGolf System, by Radar Corporation.

The system uses Ball Positioning System technology, which is a microchip embedded in the core of USGA-conforming, high-quality golf balls. Golfers use a handheld homing device to find any lost balls using a radio signal. Depending on the terrain, golf balls can be detected from up to 100 feet away. According to Radar President and CEO Chris Savarese, “Professional golfers don’t have to look for their golf balls. All golfers should have this advantage. RadarGolf gives golfers their own digital caddy."

The RadarGolf System, which is priced at US$199.95 and includes 12 golf balls, is available through the company’s website as well as Sharper Image and Golfsmith.