RadarGolf - Ball Finder
TheGolfDomain.com
As you know we are always on the lookout for great gadgets
and devices that we believe will be of real benefit to golfers.
Well, the latest device to catch our attention is one which
has yet to hit the market but once it does I am sure will
be a big hit amongst a lot of golfers.
The idea behind the device is very straightforward in that
it allows you to find your golf ball when it is hidden in
grass and bushes. Unfortunately it still doesn't stop you
from hitting the ball into the rough in the first place
but I believe someone is busy working on that one.
RadarGolf Inc. is the company behind this remarkable new
device and they claim that the device is capable of "finding
golf balls within seconds." Golfers will be able to
avoid many two-stroke "lost ball" penalties, enjoy
a faster pace of play and derive greater satisfaction from
the game. The system consists of a USGA-conforming golf
ball that contains the RadarGolf radio-frequency "tag"
and a compact ball finder unit that attaches to a golf bag.
RadarGolf Inc. is the company behind this remarkable new
device and they claim that the device is capable of "finding
golf balls within seconds." Golfers will be able to
avoid many two-stroke "lost ball" penalties, enjoy
a faster pace of play and derive greater satisfaction from
the game. The system consists of a USGA-conforming golf
ball that contains the RadarGolf radio-frequency "tag"
and a compact ball finder unit that attaches to a golf bag.
Guy Peters, former director of U.S. marketing for TaylorMade-adidas
Golf and marketing strategist behind the launch of the Maxfli
Noodle, as well as an advisor to RadarGolf, said, "If
someone told me they had a product that could improve the
pace of play, avoid some lost ball penalties, and reduce
golfer frustration, I would be extremely interested!"
According to Steve Harari, CEO of RadarGolf, the handheld
ball finder "beeps" when pointed at the ball and
is effective at a distance of 40 to 100 feet. Harari said
the electronic tag is included in the ball at the time of
manufacture and can be included in any standard construction
commercial golf ball. The company has been meeting with
major manufacturers to license the technology and resell
the handheld units.
In July 2003, RadarGolf commissioned The Darrell Survey,
the leading golf industry market research firm, to conduct
face-to-face interviews with close to 500 golfers. Of those
interviewed, 44.3% said they would be interested in trying
the product, saying its greatest benefits would be its ability
to speed up play, reduce frustration and improve scores.
Minimizing the number of lost balls was also considered
important, but not as significant as increasing enjoyment
of the game. RadarGolf Inc. headquarters are in Los Altos,
California. The company may be contacted at 309 Second Street,
Suite 5, Los Altos, 94022; phone 650-949-1317, fax 650-949-1321
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